Instruction to Proceed with Website Design

Contract and Payment


As you've reached this stage you should have discussed such things as the design of your new website, the domain name of the site and hosting.

If you have not discussed these things, or if you are unsure about anything, send an email to and mention what it is you need to be clear about. It's important that you are clear about what is happening from this point forward.

Immediately below is the contract, which you should read carefully. It is the open-source contract based on the famous Stiffs & Nonsense contract which is written in Plain English, as we don't like legalese very much and we think that everyone should understand exactly what is being said without knowing Latin!

Below that you can download a hard copy of the contract which you should sign, scan and email back to us at

Below that is the payment method. Once you have paid we will proceed with the domain name research for your new website.



The contract

Between Ablesites
And [customer name] _________________


We’ll always do our best to fulfil your needs and meet your expectations, but it’s important to have things written down so that we both know what’s what, who should do what and when, and what will happen if something goes wrong. In this contract you won’t find any complicated legal terms or long passages of unreadable text. We’ve no desire to trick you into signing something that you might later regret. What we do want is what’s best for both parties, now and in the future.

So in short;

You ([customer name])__________________________________ , located at [address] ______________________________________(“You”) are hiring Ablesites, an Imprint of Inteltab, to:

  • [Design and develop a web site

For the estimated total price as outlined in our previous correspondence which is equivalent to or exceeds £495 (plus VAT of £99).

Of course it’s a little more complicated, but we’ll get to that.

What do both parties agree to?

You: You have the authority to enter into this contract on behalf of yourself, your company or your organisation. You’ll give us the assets and information we tell you we need to complete the project. You’ll do this when we ask and provide it in the formats we ask for. You’ll review our work, provide feedback and approval in a timely manner too. Deadlines work two ways, so you’ll also be bound by dates we set together. You also agree to stick to the payment schedule set out at the end of this contract.

Us: We have the experience and ability to do everything we’ve agreed with you and we’ll do it all in a professional and timely manner. We’ll endeavour to meet every deadline that’s set and on top of that we'll maintain the confidentiality of everything you give us. We will begin with the research of the best domain name for your new site upon full payment of the agreed cost.


We create designs that adapt to the capabilities of many devices and screen sizes. We create them iteratively and use predominantly HTML and CSS so we won’t waste time mocking up every template as a static visual. We may use visuals to indicate a creative direction (colour, texture and typography.) We call that ‘atmosphere.’

You’ll have plenty of opportunities to review our work and provide feedback. We’ll either share a Dropbox, Google Drive folder or Github repository or development site with you and we’ll have regular, possibly daily contact by either phone, Skype, or Slack.

If—at any stage—you change your mind about what you want delivered or aren’t happy with the direction our work is taking, you’ll pay us in full for the time we’ve spent working until that point and may terminate this contract. Otherwise we will proceed as instructed until you are happy with your beautiful new website.

Text content

Unless agreed separately, we’re not responsible for inputting text or images into your content management system or creating every page on your website. We provide professional copywriting and editing services, so if you’d like us to create new content or input content for you, we’ll provide a separate estimate as agreed verbally..

Graphics and photographs

You should supply graphic files in an editable, vector digital format. You should supply photographs in a high resolution digital format. If you choose to buy stock photographs, we can suggest stock libraries. If you’d like us to search for photographs for you, we can provide a separate estimate.

HTML, CSS and JavaScript

We deliver pages developed from HTML markup, CSS stylesheets for styling and unobtrusive JavaScript for behaviours.

Browser testing

Browser testing no longer means attempting to make a website look the same in browsers of different capabilities or on devices with different size screens. It does mean ensuring that a person’s experience of a design should be appropriate to the capabilities of a browser or device.

We test our work in current versions of major desktop browsers including those made by Apple (Safari), Google (Chrome), Microsoft (Edge), Mozilla Firefox and Opera. We won’t test in other older browsers unless we agreed separately. If you need an enhanced design for an older browser, we can provide a separate estimate for that.

Mobile browser testing

Testing using popular smaller screen devices is essential in ensuring that a person’s experience of a design is appropriate to the capabilities of the device they’re using. We test our designs in:

iOS: Safari and Google Chrome
Android: Google Chrome

We won’t test in Opera Mini/Mobile, specific Android devices, or other mobile browsers unless we agreed separately. If you need us to test using these, we can provide a separate estimate.

Technical support

We’re not a website hosting company so we don’t offer support for website hosting, email or other services relating to hosting. You may already have professional hosting and you might even manage that hosting in-house; if you do, great. If you don’t, we will recommend one of our preferred hosting providers.

We will set up your site on a server, and we will set up Google Analytics for your site. We may require you to open an account with Google (at no cost) so that you can get your code for your analytics. Then, the updates to, and management of that server will be up to you. All websites need hosting. The hosting services we recommend are known to us so that we can evaluate them based on personal experience and professional expertise and judgment. Like most professional hosting companies, the hosting companies we recommend offer an affiliate commission which may become payable to us upon our clients' signing up for their services.

Search engine optimisation (SEO)

We don’t guarantee improvements to your website’s search engine ranking at the design stage, but the pages that we develop are accessible to search engines. We recommend that local SEO procedures are taken up immediately so that visibility of the site can be maximised.

You will normally only need Local SEO procedures. Other longer term SEO options are available if necessary. You should be aware that SEO is used to get a website its maximum optimum visibility in search engine results, etc., and is not an end in itself. Expensive SEO packages are not necessary for most applications, so don't be talked into buying one. National SEO and Local SEO are two different things. Most people signing this contract will only need Local SEO, unless your target market is the entire country or English speaking world (which does happen occasionally).

Above all, please do not enter into any SEO agreement with a third party outside of the Ablesites agreement, as it will not be necessary, it will be expensive and it may do more harm than good, especially in the context of local business citations. Talk to us before making such decisions; that's what we're here for.

Changes and revisions

We don’t want to limit your ability to change your mind. The price at the beginning of this contract is based on the number of weeks that we estimate we’ll need to accomplish everything you’ve told us you want to achieve, but we’re happy to be flexible. If you want to change your mind or add anything new, that won’t be a problem as we’ll provide a separate estimate for those additional weeks. As long as everything goes smoothly it should not go over time or over the agreed budget.

Legal stuff

We’ll carry out our work in accordance with good industry practice and at the standard expected from a suitably qualified person with relevant experience. That said, we can’t guarantee that our work will be error-free and so we can’t be liable to you or any third-party for damages, including lost profits, lost savings or other incidental, consequential or special damages, even if you’ve advised us of them.

Your liability to us will also be limited to the amount of fees payable under this contract and you won’t be liable to us or any third-party for damages, including lost profits, lost savings or other incidental, consequential or special damages, even if we’ve advised you of them.

Finally, if any provision of this contract shall be unlawful, void, or for any reason unenforceable, then that provision shall be deemed severable from this contract and shall not affect the validity and enforceability of any remaining provisions.

Intellectual property rights

Just to be clear, “Intellectual property rights” means all patents, rights to inventions, copyright (including rights in software) and related rights, trademarks, service marks, get up and trade names, internet domain names, rights to goodwill or to sue for passing off, rights in designs, database rights, rights in confidential information (including know-how) and any other intellectual property rights, in each case whether registered or unregistered and including all applications (or rights to apply) for, and renewals or extensions of, such rights and all similar or equivalent rights or forms of protection which subsist or shall subsist now or in the future in any part of the world.

First, you guarantee that all elements of text, images or other artwork you provide are either owned by your good selves, or that you have permission to use them. When you provide text, images or other artwork to us, you agree to protect us from any claim by a third party that we’re using their intellectual property.

We guarantee that all elements of the work we deliver to you are either owned by us or we’ve obtained permission to provide them to you. When we provide text, images or other artwork to you, we agree to protect you from any claim by a third party that you’re using their intellectual property. Provided you’ve paid for the work and that this contract hasn’t been terminated, we’ll assign all intellectual property rights to you as follows:

You’ll own the website we design for you plus the visual elements that we create for it. We’ll give you source files and finished files and you should keep them somewhere safe as we’re not required to keep a copy. You own all intellectual property rights of text, images, site specification and data you provided, unless someone else owns them.

We’ll own any intellectual property rights we’ve developed prior to, or developed separately from this project and not paid for by you. We’ll own the unique combination of these elements that constitutes a complete design and we’ll license its use to you, exclusively and in perpetuity for this project only, unless we agree otherwise.

Displaying our work

We love to show off our work, so we reserve the right to display all aspects of our creative work, including sketches, work-in-progress designs and the completed project on our portfolio and in articles on websites, in magazine articles and in books. However, we will always ask your permission to do this.

Payment schedule

As a small business working to small profit margins and with several people to pay we cannot offer any credit whatsoever, therefore payment must be made in full before work can start on any project.

There are two payments to be made. The first is for the website itself and the second is for a £10 monthly maintenance charge for email and phone support and constant monitoring of website performance, etc. Both payments are mandatory.

Payment should preferably be made by the Paypal button or the Paypal address below. If that is not possible then payment should be made in another appropriate manner. If it takes time for funds to clear then work will not start on any project until these funds have cleared.

You agree to pay all charges associated with international transfers of funds (where appropriate). The appropriate bank account details will be printed on our electronic invoice. We reserve the right to charge interest on all overdue debts at the rate of 8% per month or part of a month.

But where’s all the horrible small print?

Just like a parking ticket, neither of us can transfer this contract to anyone else without the other’s permission.

We both agree that we’ll adhere to all relevant laws and regulations in relation to our activities under this contract and not cause the other to breach any relevant laws or regulations.

This contract stays in place and need not be renewed. If for some reason one part of this contract becomes invalid or unenforceable, the remaining parts of it remain in place.

Although the language is simple, the intentions are serious and this contract is a legal document under exclusive jurisdiction of English and Welsh courts.


The dotted line

Signed by and on behalf of Ablesites


Signed by and on behalf of [customer name]


Date [date]

Everyone should sign above and keep a copy for their records.

Please indicate with a check in the box below that you agree to the terms of the contract above.

To download and print off a hard copy of the contract click here and right-click using Save or Save As, depending on your operating system.

Then please scan the completed contract and send it to us by email to



1. Website Cost

Your website may be completely standard, in which case you have the convenience of the Paypal button below.

£495 + VAT at 20% (£99) is £594 (VAT will be added automatically).

If you are outside the EU then you can avoid VAT altogether. Or if you have opted for one or more extras then this will be a different amount again. In which case go to the following Paypal address:

When paying, please use the drop-down menu to select GBP for UK pounds sterling to avoid paying in the default US dollar currency. The drop-down menu is very small, but you can see it as a down-arrow just above the large blue Next button. (GBP is nearer the top of the drop-down list of currencies.)


2. Maintenance Contract

This is mandatory for all website projects and provides for email and phone support, monitoring of website performance and interpretation of statistical feedback from Google Adsense. All this for just £10 a month!

£10 + VAT at 20% (£2) is £12.


Thank you for your custom!


Now go to the page for hosting and email service options, and set up your Google Analytics to track the progress of your new website, by clicking here.







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